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RainCastle has years of experience producing videos that capture attention and put your message in motion on the websites we build.

It’s a fact: videos increase page views and audience engagement. That’s why RainCastle has made animated video production a core service offering for years. From technical product explainers to corporate branding, we have the expertise to create videos that add a dynamic dimension to any B2B content.

Goals Assessment

Every video project begins with a detailed discussion of your business goals. This understanding is crucial to ensure our creative execution is aligned with your sales and marketing strategy. We define key messages that will form the basis for the script. This is a collaborative process, with your input and feedback throughout.

Scriptwriting

Next, our skilled copywriters draft a script, defining the flow of the video and writing the narration voiceover script and key text on screen. This step is also when we begin to define the creative theme for the animation. General descriptions of visual elements help set the stage for the next step.

Storyboard Design

Once you approve the script, our graphic design team creates a storyboard—putting visuals to the script. These visuals illustrate key sections of the video to show what the finished product will look like and to guide the animation work.

Animation Production

Once the storyboard is approved, we put those visuals into an animated form, adding movement, music, and any narration. This is when the work really comes to life and is an exciting final step in the process. You have the opportunity to review the animation and provide feedback on tweaks. Once you’re satisfied, we provide the finished product in the appropriate form for your intended use—website, social media or trade show.

RainmakerSM Approach for Animated Video

Concept

Scripting

Storyboard

Voice Over

Presentation

Case Study - Betsy Lehman Center

Client Reviews

Our Work

Harvard Business Publishing Corporate Learning

Website Design / SEO / Development

HPI

Brand Messaging  / Website Design

AgileMind

AgileMind

Brand Messaging / Website Design / Illustration / Copywriting / SEO

SSOE

SSOE

Website Design / SEO / Development

Center for Health Information & Analysis (CHIA)

Center for Health Information & Analysis (CHIA)

Brand Messaging / Company Tagline / Website / SEO / Copywriting / Marketing Programs / Collateral / Advertisement

Mass Golf

MassGolf

Website Design / SEO / Development

Novanta

Novanta

Website Design / SEO / Development

Betsy Lehman Center

Betsy Lehman Center

Website Design / SEO / Development