RainCastle has years of experience producing videos that capture attention and put your message in motion on the websites we build.
It’s a fact: videos increase page views and audience engagement. That’s why RainCastle has made animated video production a core service offering for years. From technical product explainers to corporate branding, we have the expertise to create videos that add a dynamic dimension to any B2B content.
Every video project begins with a detailed discussion of your business goals. This understanding is crucial to ensure our creative execution is aligned with your sales and marketing strategy. We define key messages that will form the basis for the script. This is a collaborative process, with your input and feedback throughout.
Next, our skilled copywriters draft a script, defining the flow of the video and writing the narration voiceover script and key text on screen. This step is also when we begin to define the creative theme for the animation. General descriptions of visual elements help set the stage for the next step.
Once you approve the script, our graphic design team creates a storyboard—putting visuals to the script. These visuals illustrate key sections of the video to show what the finished product will look like and to guide the animation work.
Once the storyboard is approved, we put those visuals into an animated form, adding movement, music, and any narration. This is when the work really comes to life and is an exciting final step in the process. You have the opportunity to review the animation and provide feedback on tweaks. Once you’re satisfied, we provide the finished product in the appropriate form for your intended use—website, social media or trade show.
Featured Case Study
The Betsy Lehman Center, an MA state agency, came to RainCastle with a clear strategic vision: build a trusted Patient Safety brand and online presence that could propel a patient safety movement in Massachusetts.
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