Paragon Legal
Highly qualified, flexible
legal talent
Highly qualified, flexible
Client: Paragon Legal
Category: Staffing and recruitment services
Customers: In-house legal departments, attorneys
Locations: San Francisco, California
Paragon Legal wanted to more clearly articulate the benefits of their in-house counsel on-demand offering while offering website visitors a more visually compelling and intuitive experience. RainCastle provided a comprehensive solution, with new messaging and content, streamlined web navigation, and a fresh, elevated look and feel.
- Brand Messaging
- Website Structure and Content
- Website Design and Development
- Marketing Communications Materials
Purpose and precision
Paragon wanted to carve out a position that emphasized their uniquely thoughtful, high-touch process for matching clients and attorneys. We developed messaging and design elements anchored in the idea of “purpose and precision” to articulate their differentiated approach.
Our Solution
Brand Messaging
We started with a comprehensive brand messaging exercise. This yielded a new positioning statement and supporting brand pillars conveying the benefits of Paragon for the two distinct audiences they serve: in-house legal departments and independent attorneys.
Website Structure & Content
With an in-depth understanding of Paragon’s marketing goals we mapped distinct UX journeys for the firm’s two audiences and created content that reflected the new brand messaging framework. The site reaches the attorney network with clear calls to action.
Website Design & Development
Using Paragon’s existing logo and color palette, we created a modern and vibrant look for the website. Graphic elements echo the logo and the photography supports the company’s “people-first” culture. The site was built in WordPress with a full integration of their recruiting system.
Marketing Collateral
We designed and wrote a digital overview brochure for Paragon, incorporating the look and feel of the new website. The content was written to reflect the new positioning and messaging. We also applied the new design approach to Paragon’s existing Diversity, Equity, and Inclusion Report.
SEO Strategy
RainCastle informed and implemented a customized SEO strategy to optimize reach and drive qualified traffic to the website.
Outcome
Paragon Legal now has messaging that clearly articulates their uniquely precise and purposeful approach to both of their audiences, and a fresh, sophisticated evolution of their visual brand for their website and marketing materials.
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