Belmar Pharma Solutions
Helping a national industry leader close a critical gap
Client: Belmar Pharmacy Solutions
Category: Compounding Pharmacy
Customers: Healthcare providers and patients
Locations: National
Website: belmarpharmasolutions.com
Belmar Pharma Solutions is a highly regarded compounding pharmacy producing custom-formulated and patient-specific medications and hormones for patients and providers nationwide. Having experienced growth through acquisition, the company turned to RainCastle for help solving a gap in prescriber adoption and to improve the performance of its digital marketing channels. We provided a comprehensive strategic and tactical solution.
- Conversion Gap Analysis
- Brand Messaging
- Online Search Strategy
- Website Design and Development
- Digital Marketing
Market Research
We performed primary research to analyze why clinicians who registered failed to convert to active, ordering customers. Our analysis revealed actionable insights into perceptions, behaviors, and drivers, leading to concrete recommendations for improving conversion metrics.
Our Solution
Gap Analysis Report
The report provided a detailed analysis of customer segments and personas, with key insights on customer perceptions, priorities and barriers to conversion. A detailed Customer Journey Map highlighted specific pain points and opportunities for optimizing both operational processes and customer communications.
Brand Messaging
With insights from the Gap Analysis, we developed a comprehensive Brand Messaging Framework to communicate a consistent value proposition. From Brand positioning to customer-facing messaging, the framework provides a practical toolkit for clear customer communications.
Search Strategy
Our digital marketing team developed a comprehensive search engine (SEO) and answer engine (AEO) strategy including an AI brand visibility audit, keyword research, and customer service call mining to align with search intent.
Information Architecture & Wireframes
Guided by the search strategy, we developed a new site map to streamline navigation. Detailed wireframes provided considered layouts that supported optimized design and content development.
Website Copywriting
We collaborated with the client’s content writing team to write new and expanded content, informed by search intent. RainCastle provided branded copy, site-wide prototype copy, and editing guidance for the client’s in-house writing team.
Website Design & Development
Our design team created a fresh new look and feel to reinterpret the brand visual identity. Our development team produced the expanded site, integrated content, and managed QA in efficiently to meet the client’s requested launch date.
Outcome
Following the launch of the Belmar website, results have indicated that traffic has increased and visitor conversion to leads have improved. Building on the foundation, we are continuing to improve visibility, conversions, and overall performance.
Linda Williams
Chief Growth Officer,
Belmar Pharma Solutions
“The gap analysis was the best investment in our marketing this year. With it, we are clear and confident on what we have to do next!”
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