Branding & Website
We worked with education firm, AgileMind to convey their exciting approach to teaching math and science to middle and high school kids
It Began with the Brand Strategy
RainCastle began by engaging Agile Mind in a brand strategy process that yielded a positioning statement and key audience messages around:
- Empowering teachers to create compelling classroom experiences (what we do)
- Connecting concepts to concrete experiences (what differentiates us)
- Making every student a successful learner (the impact – achievement + equity)
The Brand Brief document that resulted became the blueprint for website content.
Website: Visual Design Options
We conducted a rigorous information architecture/usability exercise and presented a variety of visual design options. Agile mind chose a design and together we refined it.
Library of Illustrations and Icons
We created a custom library of line art and icons to convey Agile Mind’s real world approach to learning and the personalized experience of educators and kids engaged in their programs.
The final website marries the strategic messaging from the branding exercise with the custom graphical language we developed to bring their messaging to life.
“The RainCastle team was very responsive. They had great project management, listened really well, and their understanding of our business was deep. Through their brand messaging, visual design and user experience work, they successfully conveyed our mission, services, and organizational credibility in a most intriguing way. Our sales team is excited to be using the site for sales presentations, and user engagement has increased”
Charlotte Dowd, Senior Director of Marketing