Brand personality: who really cares?
In our data and analytics driven marketing world, why would something so touchy feely, so ethereal and hard to quantify ...
How to Build B2B Websites That Serve Multiple Audiences, Part II
In "How to Build a B2B Website That Serves Multiple Audiences, Part I," I discussed the B2B branding and website ...
How to Build B2B Websites That Serve Multiple Audiences, Part I
Maybe it is the function of the multi-product, multi-tasking, multi messaged nature of businesses these days but it seems that ...
Social Media Strategy. As Seen On Lois Paul and Parnters.
Friends, I thought you might be interested to read my Guest Blogpost for "Beyond the Hype," the blog for our ...
Six Branding & Marketing Tips for Consultants
If we concur that in today's business climate, change is the only constant, then we can understand why, to some ...
Six Popular Trends to be or not to be Thankful for…
Thanksgiving posts may be cliched but that doesn't make them trite, so I'd like to reflect some business and non-business ...
Best Practices for Generating Quality Leads and Growth for B2B Companies: A CMO Discussion
Chief marketing officers have never had it easy. In today’s tight economic climate and with transformational shifts in marketing technologies ...
Product Naming and Branding: What You Should Know
Product naming architecture and branding are strategic processes that can highly benefit your company if done right. With 28 years ...
RainCastle Wins…
RainCastle Communications has won a coveted Web Marketing Association “Consulting Standard of Excellence” award for the Jim Stengel Company website ...
