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Do People Read Long, Scrolling Web Pages?

Do People Read Long, Scrolling Web Pages?

Mobility has rendered the long scrolling web page the design standard for modern websites. But does it work? By work ...
Six Easy Ways to Update Your Corporate Website Design

Six Easy Ways to Update Your Corporate Website Design

Cruise around most neighborhoods this time of year and you'll see people outside pruning, fertilizing, watering and planting. Like a ...
RainCastle Approved for State Government Services Contract PRF60

RainCastle Approved for State Government Services Contract PRF60

RainCastle Communications, Inc. is proud to have been named by the Commonwealth of Massachusetts, the Operational Services Division (OSD) and ...
Use Ambient Video on Your Website to Enhance Your Brand

Use Ambient Video on Your Website to Enhance Your Brand

Much like last year when websites with Parallax scrolling took off, we're seeing a growing number of sites using video ...
Countdown: 21 Days Before Google Changes its Mobile Search Ranking. Are You Ready?

Countdown: 21 Days Before Google Changes its Mobile Search Ranking. Are You Ready?

If your website is not mobile friendly you will experience a lower ranking after April 21st when people search using ...
The Five Most Relevant B2B Website Trends in 2015

The Five Most Relevant B2B Website Trends in 2015

Watching "Seinfeld" and then "Curb your Enthusiasm," has taught me to look for the universal truths, if not humor, in ...
How to Manage Brand Design During A Merger or Acquisition

How to Manage Brand Design During A Merger or Acquisition

Mergers and acquisitions create a lot of questions on how to handle different brands and brand standards. In order to ...
Do I Need a Brand or a Visual Identity?

Do I Need a Brand or a Visual Identity?

Sometimes when people come to us for "branding," I quickly ascertain that what they really mean is an updated "visual ...
SEO is a Process, Not a Project

SEO is a Process, Not a Project

I was looking over the analytics for our blog, Driving Rain, the other day and noticed that several posts had ...