How to Use Video as a Marketing Tool
The Benefits of Video Marketing for B2B Companies Are you struggling with your company’s content strategy and social media strategy? ...
The Secret World of Social Media Strategy
Entering the social media world without a clearly defined strategy is full of perils. Clients who come to us for ...
Why EXPERIENCE MATTERS””
I write regularly about how branding impacts your website, your marketing and your business. Last week, in celebration of RainCastle's ...
An Effective Web Design Strategy Starts with Your Brand
We've talked about Market Strategy, Brand Strategy and Content Strategy, so why do we need a Web Design Strategy? Because, ...
Why Messaging is so Important for Successful B2B Marketing
Branding is Lead Generation’s best-kept secret. And what is “Messaging” if not the public face of your brand? When clients ...
Why B2B Branding Works – And Why It’s More Important Than Ever
If you buy the wrong brand of peanut butter, you can always buy another brand when you finish the jar ...
What Is a Content Strategy?: How Planning Simplifies Your Marketing
Businesspeople understand the need for a market strategy, some understand the need for a brand strategy but relatively new on ...
How To Make a Responsive Website & Why Your Site Needs This Facelift
In my last post, I discussed the pros and cons of Responsive website design and concluded that, while not perfect, ...
Responsive Design Pros and Cons
With a year and a half of Responsive Design behind us, I'm able to speak from experience about the pros ...