Copywriting For the Web Part 3: How To Write to Your Audience
After examining Parts 1 and 2 of Copywriting for the Web: the three C's and five great examples of writing ...
How to Use Color in Web Design
Color can be one of the most important aspects of website design. It involves cultural symbolism, brand significance, and industry ...
Why 1/3 of Marketers Are Unhappy With Their Web Site Design
A website redesign is a serious undertaking for any business, and as I discussed in a previous post on the ...
Copywriting for the Web Part 2: Five Great Examples of Writing for the Web
Now that we've examined the "three Cs" – be clear, concise, and compelling – it is easy to see where ...
Copywriting for the Web Part 1: The “Three Cs”
Copywriting for the web can be difficult for any writer. It requires you to hone in on a specific audience, ...
Your Website is the Doorway to Better Marketing
Recently, we had a meeting with an organization seeking a new website.The prospect related with some angst, the multiple conflicting ...
Getting to #1 in Google, at What Cost?
On many occasions our clients say, "We want to be #1 in Google."This is a worthy goal, but too general ...
Is Your Website a Marketing Machine or a Marketing Brochure?
One of the biggest changes in the past five years has been the shift from websites being virtual brochures to ...
5 Characteristics to Seek When Choosing a Web Design Agency
There are tons of "5 Best Reasons…" blogposts about what to look for when hiring an agency, so I'm going ...
