Six Easy Ways to Refresh Your Website
We like to say that your website is a living, growing thing; it's not static, but rather constantly changing. Many ...
5 Examples of Effective Calls-to-Action
Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost ...
On the Subject of Search: the Difference between SEO, SEM, and Search””
Search… or do you mean SEO? SEM? S.O.S? Many people instinctually use the words "search" and "search engine optimization" interchangeably ...
5 Starter Tips for Mobile Design
As the mobile channel advances toward its tipping point, we are all learning best practices for mobile design, which are ...
Copywriting For the Web Part 3: How To Write to Your Audience
After examining Parts 1 and 2 of Copywriting for the Web: the three C's and five great examples of writing ...
How to Use Color in Web Design
Color can be one of the most important aspects of website design. It involves cultural symbolism, brand significance, and industry ...
Why 1/3 of Marketers Are Unhappy With Their Web Site Design
A website redesign is a serious undertaking for any business, and as I discussed in a previous post on the ...
Copywriting for the Web Part 2: Five Great Examples of Writing for the Web
Now that we've examined the "three Cs" – be clear, concise, and compelling – it is easy to see where ...
Copywriting for the Web Part 1: The “Three Cs”
Copywriting for the web can be difficult for any writer. It requires you to hone in on a specific audience, ...
