Brand personality: who really cares?
In our data and analytics driven marketing world, why would something so touchy feely, so ethereal and hard to quantify ...
Six Branding & Marketing Tips for Consultants
If we concur that in today's business climate, change is the only constant, then we can understand why, to some ...
Product Naming and Branding: What You Should Know
Product naming architecture and branding are strategic processes that can highly benefit your company if done right. With 28 years ...
How to Use Video as a Marketing Tool
The Benefits of Video Marketing for B2B Companies Are you struggling with your company’s content strategy and social media strategy? ...
An Effective Web Design Strategy Starts with Your Brand
We've talked about Market Strategy, Brand Strategy and Content Strategy, so why do we need a Web Design Strategy? Because, ...
Why Messaging is so Important for Successful B2B Marketing
Branding is Lead Generation’s best-kept secret. And what is “Messaging” if not the public face of your brand? When clients ...
Why B2B Branding Works – And Why It’s More Important Than Ever
If you buy the wrong brand of peanut butter, you can always buy another brand when you finish the jar ...
What Is a Content Strategy?: How Planning Simplifies Your Marketing
Businesspeople understand the need for a market strategy, some understand the need for a brand strategy but relatively new on ...
How To Make a Responsive Website & Why Your Site Needs This Facelift
In my last post, I discussed the pros and cons of Responsive website design and concluded that, while not perfect, ...
