![Five Ways to Create a Strong B2B Brand Identity Through Your Website](https://www.raincastle.com/wp-content/uploads/2023/02/images-3.jpg)
Five Ways to Create a Strong B2B Brand Identity Through Your Website
B2B brands don't have retail outlets and many do not have eCommerce capabilities. The website is often the #1 tool ...
![When to Revise Your Website vs. When to Redesign It](https://www.raincastle.com/wp-content/uploads/2023/02/8020_rule-300x222.jpg)
When to Revise Your Website vs. When to Redesign It
Am I nuts?! Why would I, the owner of a web design and marketing agency say that? Am I trying ...
![Top Three To-Dos for Lead Generation Web Design](https://www.raincastle.com/wp-content/uploads/2023/02/Cman-300x223.png)
Top Three To-Dos for Lead Generation Web Design
Before you start your company’s website design project, be sure to define your content strategy. The three things that will ...
![How to Use Animated Video to Market Your Brand](https://www.raincastle.com/wp-content/plugins/pt-content-views-pro/public/assets/images/default_image.png)
How to Use Animated Video to Market Your Brand
Online audiences are getting sharper at quickly judging what content is worth their time and what isn't. The well-publicized Microsoft ...
![Website Design & The Power of Setting Business Goals](https://www.raincastle.com/wp-content/uploads/2023/02/intention.jpg)
Website Design & The Power of Setting Business Goals
The most critical first step in a website design project is to define your intention. Many business people seeking a ...
![Top Six Web Analytics Businesses Should Track Regularly](https://www.raincastle.com/wp-content/uploads/2023/02/data-analytics-icon-300x225.jpg)
Top Six Web Analytics Businesses Should Track Regularly
Website Analytics help you to be more altruistic and capitalistic at the same time; by helping prospects and customers access ...
![Top Nine Questions to Ask Before Starting a Website Design Project](https://www.raincastle.com/wp-content/uploads/2023/02/ceo_female-120x300.png)
Top Nine Questions to Ask Before Starting a Website Design Project
In spite of their expertise, leadership and self-confidence, when it comes to website design and the process of creating one, ...
![Five ways to Create the best Biotech Websites](https://www.raincastle.com/wp-content/uploads/2023/02/NBio_Lab-300x228.png)
Five ways to Create the best Biotech Websites
Creating a great biotech website, while sharing many attributes that make any corporate website work — ease of use, concise ...
![What it Means to Be a Brand Agency in Boston](https://www.raincastle.com/wp-content/uploads/2023/02/Above_the_neck-174x300.jpeg)
What it Means to Be a Brand Agency in Boston
Earlier in my career, I was part of a national organization of creative firms that met in different parts of ...