What the New iPad Resolution Means for Your Website

RCC ipad resolutionA couple of years ago it became quickly evident how ubiquitous the iPad had become amongst our C-level and VP clients. I recall making a critical first website design presentation to a new client only to find the CEO disconcertingly playing on his iPad while I was presenting. After a few minutes of this, the CEO looked up with a grin and showed us his screen on which was our website design in perfect proportion with great resolution. He was quite pleased, and it confirmed to us that the device criteria on which we tested our work had officially expanded.

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Clayton Christensen: Applying the Theory of Jobs-to-be-Done””

RainCastle is pleased to be collaborating with Harvard Business School professor, Innosight cofounder, and disruptive innovation pioneer Clayton Christensen to create his new website, to be launched in May. The web design process incorporates Clay’s famous “Jobs-to-be-done” theory.

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Should You Design a Mobile App?

In the past few months, we’ve covered basic tutorials on your mobile web design options, concentrating on responsive web design and mobile site design. Lastly, we’ll touch upon the Apple-inspired creation of mobile applications, their growing popularity, and whether or not they are right for your business.

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Getting Started with Responsive Design

When it comes to the future of website design, smart devices (phones and tablets) are quickly becoming top factors in determining design approach. In order to be mobile or tablet optimized, you have a few options at your disposal:

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Steve Jobs’ Legacy: Phase 1, Flash Finale

flash icon“Adobe Bows in Office Feud,” so reads the headline of the front page article in today’s Wall Street Journal in the Marketplace section. The gist is that Adobe will no longer attempt to push Flash for browsers that come with smart phones and tablet computers and will increase its support of HTML5.

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What Is HTML5 and What Does it Mean for Web Design?

HTML5 is the current buzzword in the design world; what does it entail? Should we use it? What features can it provide?

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Current Trends in Navigation Part 2: Deep vs. Wide

The trend in B2B Website Navigation

In two separate client meetings last week the same question arose: is it better to have deep scrolling web pages that require fewer clicks to arrive at desired content, or shorter pages requiring less scrolling but more clicks?

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Current Trends in Website Navigation

Clients as Information Architects

That our clients have become more sophisticated web users is a reflection of the web not being a new medium anymore. We’re finding that our clients are increasingly thinking like information architects about how their audiences will navigate to desired content. It is a time for web designers to examine long-held notions of what constitutes a good UI.

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From amazon.com to the Harvard Business Review: How B2B websites are becoming more B2C

It’s exciting to see the world of possibilities open up for B2B websites. In the past, B2B sites have often been “brochure-ware,” with predictable, one-size-fits-all content presented in a static drill-down hierarchy. One had to look at consumer sites, like amazon.com to understand the concept of a “user-driven” experience. Since website users were often transacting business, consumer sites innovated new ways to capture and keep their audiences, like amazon.com did with personalization.

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Copywriting for the Web Part 1: The “Three Cs”

The three Cs - concise, clear, compellingCopywriting for the web can be difficult for any writer. It requires you to hone in on a specific audience, simplify many aspects of your business or organization, work with quantities of pre-existing content, and create compelling copy that is easily “scannable” for over-stimulated web audiences.

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