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Biotech website design: experience counts

For biotech, pharmaceutical, and other life sciences companies, a strong web presence is essential—whether launching a new product, courting investors, or recruiting top talent. RainCastle has a long track record of creating effective web experience for life sciences organizations, from startups to mature industry leaders. Our decades of experience enables us to create strategic, integrated programs spanning the full range of communications—from branding and logo design to animated videos, print collateral, presentations, visual communications, and more. For solutions that deliver results, reach out to us.

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Give your biotech website the RainCastle advantage

RainCastle is a team of experienced problem solvers and creative, strategic thinkers. With more than 25 years in the industry, we have a unique level of expertise—and we’re continually building on this knowledge, adopting the latest techniques and trends to provide our clients with effective solutions for branding, marketing, web design, and more. Contact us today to learn how we can give your business the edge.

What makes an effective life sciences website?

Years of experience have given us a solid understanding of the essential elements of a successful web experience for biotech, pharmaceutical, and other life sciences companies.

Clear brand messaging

Developing clear, concise messaging that communicates your brand’s value proposition is a crucial step. RainCastle has extensive experience in developing brand messaging for biotech and life sciences organizations. For Daicel Chiral Technologies, we created a brand messaging framework that highlights their distinctive strengths. This provided a solid foundation for a comprehensive program including brand identity, website, and marketing collateral.

Strong visual branding

Creating a memorable impression begins with a distinctive visual brand. RainCastle excels in developing comprehensive visual branding solutions for life sciences companies. For Fount Bio, a biotech startup developing skin revitalization polymers, we took inspiration from the name—which suggested the “fountain of youth”—to create a visual brand that evoked fluidity. Starting with the logo, this water theme extended throughout the website, using an underwater theme to reinforce the message that Fount’s technology works below the skin’s surface.

Smart design and navigation

Creating a positive web experience requires an intelligent site structure that supports a prospect’s journey on your site. This is complemented by a clean design that presents information in a clear, easy-to-follow way. At RainCastle, every web project begins with a detailed, collaborative approach to information architecture planning and page wireframing. For Sengenics, we restructured their website architecture from a product-focused experience to one emphasizing services and disease-specific solutions to reflect their evolving business strategy.

Clear explanations

Novel technologies often need to be explained, especially when audiences may include non-scientists. RainCastle has proven expertise in communicating technical content in language and visuals that make even complex concepts easily understood. For Alpha9 Theranostics, we created a web page that clearly explained their innovative approach to radiopharmaceuticals, along with a visually attractive presentation of their product pipeline journey.

Search-aware strategy

Leveraging search engine optimization (SEO) techniques can help improve your site’s visibility and traffic. RainCastle develops SEO foundations to help optimize key website elements—including page titles, URLs, and meta descriptions—to encourage searchers to visit your site.

Robust resources

Biotech customers and investors want evidence of a company’s product or technology claims. RainCastle works with clients to create a repository of critical resources that support a company’s marketing messages—from publications and posters to white papers, explainer videos, recorded webinars, and product literature. We know how to create a Resources section that is easy to navigate and flexible enough to accommodate new materials as they become available.


Absolutely. If you have an existing website you’d like to make more effective, we can help. We did just that for Arranta Bio, a CDMO providing clients with advanced therapy process development and manufacturing. We provided a complete visual redesign, including upgrading their color palette, designing a new logo, and adding a significant amount of new content to enhance the company’s solutions. Schedule a consultation to learn how we can upgrade your website.

Search Engine Optimization (SEO) is an important consideration for any commercial website today. We follow the most up-to-date SEO practices to ensure your website has that competitive advantage. Even after we finish your biotech website design, we offer ongoing SEO maintenance so that your website won’t fall behind competitors.

Yes! As of 2023, over 80% of internet users use mobile devices to view websites, and they expect a flawless experience when visiting websites. Websites must be mobile responsive by adapting to all screens—especially smartphones—without losing the website’s features. To ensure a positive user experience, we make mobile responsiveness a priority for all sites RainCastle produces.

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