Biotech website design: experience counts

For biotech, pharmaceutical, and other life sciences companies, a strong web presence is essential—whether launching a new product, courting investors, or recruiting top talent. RainCastle has a long track record of creating effective web experience for life sciences organizations, from startups to mature industry leaders. Our decades of experience enables us to create strategic, integrated programs spanning the full range of communications—from branding and logo design to animated videos, print collateral, presentations, visual communications, and more. For solutions that deliver results, reach out to us.

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We’ve created bold, award-winning sites for many industry leaders

Sengenics

Daicel Chiral Technologies

Alpha-9 Theranostics

Quartz Bio

Fount Bio

Vesigen Therapeutics

Give your biotech website the RainCastle advantage

RainCastle is a team of experienced problem solvers and creative, strategic thinkers. With more than 25 years in the industry, we have a unique level of expertise—and we’re continually building on this knowledge, adopting the latest techniques and trends to provide our clients with effective solutions for branding, marketing, web design, and more. Contact us today to learn how we can give your business the edge.

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Focused on Your Business Success
Collaborative Team of Professionals
Clutch rated RainCastle Top Web Design Firm in Boston

Call us: 617-874-1460

What makes an effective life sciences website?

Years of experience have given us a solid understanding of the essential elements of a successful web experience for biotech, pharmaceutical, and other life sciences companies.

Clear brand messaging

Developing clear, concise messaging that communicates your brand’s value proposition is a crucial step. RainCastle has extensive experience in developing brand messaging for biotech and life sciences organizations. For Daicel Chiral Technologies, we created a brand messaging framework that highlights their distinctive strengths. This provided a solid foundation for a comprehensive program including brand identity, website, and marketing collateral.

Strong visual branding

Creating a memorable impression begins with a distinctive visual brand. RainCastle excels in developing comprehensive visual branding solutions for life sciences companies. For Fount Bio, a biotech startup developing skin revitalization polymers, we took inspiration from the name—which suggested the “fountain of youth”—to create a visual brand that evoked fluidity. Starting with the logo, this water theme extended throughout the website, using an underwater theme to reinforce the message that Fount’s technology works below the skin’s surface.

Smart design and navigation

Creating a positive web experience requires an intelligent site structure that supports a prospect’s journey on your site. This is complemented by a clean design that presents information in a clear, easy-to-follow way. At RainCastle, every web project begins with a detailed, collaborative approach to information architecture planning and page wireframing. For Sengenics, we restructured their website architecture from a product-focused experience to one emphasizing services and disease-specific solutions to reflect their evolving business strategy.

Clear explanations

Novel technologies often need to be explained, especially when audiences may include non-scientists. RainCastle has proven expertise in communicating technical content in language and visuals that make even complex concepts easily understood. For Alpha9 Theranostics, we created a web page that clearly explained their innovative approach to radiopharmaceuticals, along with a visually attractive presentation of their product pipeline journey.

Search-aware strategy

Leveraging search engine optimization (SEO) techniques can help improve your site’s visibility and traffic. RainCastle develops SEO foundations to help optimize key website elements—including page titles, URLs, and meta descriptions—to encourage searchers to visit your site.

Robust resources

Biotech customers and investors want evidence of a company’s product or technology claims. RainCastle works with clients to create a repository of critical resources that support a company’s marketing messages—from publications and posters to white papers, explainer videos, recorded webinars, and product literature. We know how to create a Resources section that is easy to navigate and flexible enough to accommodate new materials as they become available.

FAQs

Can RainCastle redesign my existing biotech website?

Absolutely. If you have an existing website you’d like to make more effective, we can help. We did just that for Arranta Bio, a CDMO providing clients with advanced therapy process development and manufacturing. We provided a complete visual redesign, including upgrading their color palette, designing a new logo, and adding a significant amount of new content to enhance the company’s solutions. Schedule a consultation to learn how we can upgrade your website.

Does my life sciences website need SEO?

Search Engine Optimization (SEO) is an important consideration for any commercial website today. We follow the most up-to-date SEO practices to ensure your website has that competitive advantage. Even after we finish your biotech website design, we offer ongoing SEO maintenance so that your website won’t fall behind competitors.

Should my website be mobile responsive?

Yes! As of 2023, over 80% of internet users use mobile devices to view websites, and they expect a flawless experience when visiting websites. Websites must be mobile responsive by adapting to all screens—especially smartphones—without losing the website’s features. To ensure a positive user experience, we make mobile responsiveness a priority for all sites RainCastle produces.

Client Reviews

Senior Director of Marketing

While they’re excellent at building and consulting, they’re just as strong at centralizing messaging and copywriting.

Partner, Healthcare Consulting Firm

They know how to translate complex biopharmaceutical information in an appealing, easy-to-understand way.

Director of Global Marketing

They did an amazing job of translating a really technical subject matter in a creative and digestible way.

Anita Mraz

Marketing Lead, Sollis Biotherapeutics

RainCastle did an incredible job. They really listened to us and thought through the needs of all constituents so that the content hits the mark. They know how to translate complex information in an appealing, easy-to-understand way.

Business manager in the research department at a major oncology hospital.

This has been one of the most positive experiences I’ve ever had working with a vendor. Every person we worked with did an excellent job. Their visual concepts really hit it out of the park which communicated the people behind our research, it was amazing.

Sarah Bassett

Executive Vice President of Assessments at Certica Solutions

They exceeded all my expectations in being able to work quickly and then deliver incredibly high-quality work. They perform very well at client management and project oversight. They’re very diligent about this, and it is one of their biggest strengths.

Duane Sword

Vice President, WaveGuide Corporation

RainCastle provides high-quality deliverables with a rapid turnaround time. The team is innovative, creative, hard-working, and dedicated. Clearly a lot of experience and tribal knowledge from past projects that shows in their teamwork and professional results.

Marketing Executive, Large Educational Institute

RainCastle fully understood our market, our target audience, and how we wanted to frame our voice and position. Everyone from the owner to the project manager to the UX designer to the writer internalized our core business. Their creative was fresh and fit our new brand voice.

Carol Fontaine

Partner, Loring Wolcott & Coolidge

RainCastle made it their business to be the right fit for our organization. They were able to work within our comfort zone as far as the site’s look and feel, while at the same time making our brand come across as current and in touch with a modern audience.

Kevin Routhier

CEO, Coretelligent

By updating our website and content with RainCastle, we were able to modernize the way our value proposition was presented and engage potential customers more immediately when they visited our site and looked at our solutions. This project transformed our website.”

Director of communications for the FXB Center for Health and Human Rights at Harvard University.

They executed the project flawlessly, delivering various branded assets that have gotten great feedback. They delivered stellar logo options that effectively convey the organization’s values. Their team showcased admirable flexibility vis-à-vis sudden changes made by our stakeholders.

Charlotte Dowd

Marketing Director, Agile Mind

RainCastle listened really well, and they explored deeply for understanding. This resulted in stellar branding, messaging and website for our education company. They were phenomenal at project management, always on track, responsive and pleasant to work with.

Christopher J. Ianelli

MD PhD, Chief Executive Officer
iSpecimen

We're very happy with the outcome of the website, collateral and animated video and very much enjoyed working with the RainCastle team. We appreciated their patience, professionalism and collaborative attitude and look forward to our next engagement!

Becky Blaeser

Director of Communications
MassGolf

We’ve had the pleasure of working with RainCastle for quite a few years, on our previous site as well as the new one. Both were excellent experiences. Their dedicated client service and deep insight into our organization has resulted in now two websites of which we are very proud.

Barbara Fain

Executive Director
The Betsy Lehman Center

We’ve enjoyed a great collaboration with the RainCastle team that began with our enlisting their help to build a premier patient safety brand for the Betsy Lehman Center. With important online tools such as the Patient Safety Navigator, a great website and animated videos, RainCastle has elevated our visibility and we are now well on the way to becoming the go-to source in Massachusetts for patient safety information, insights and action.

Margaret Anschutz

Special Projects Manager
Center for Health Information and Analytics

We chose the RainCastle team based on the excellent experience of our partner organization, the Betsy Lehman Center. From day one, they demonstrated an uncanny ability to transform the extreme complexity of the healthcare system into a user friendly experience that we believe will be a most valuable resource for the citizens of Massachusetts

Jim Stengel

(former CMO of Procter & Gamble)
CEO
The Jim Stengel Company (Professional Services Consulting firm)

RainCastle gave our team the vocabulary to understand how to make our website a true lead generation vehicle. With their expert guidance we launched a terrific new site, which is yielding a marked increase in traffic and leads.

Roger N. Goldstein

FAIA, LEED, Principal
Goody Clancy (Architecture, Planning, Preservation firm)

RainCastle has proven to be a collaborative partner throughout the branding and website processes; their work is creative, thoughtful and informed by broad experience. The relationship has gone so well we asked them to create a new corporate identity for us, which has gone equally well.

Matt Davies

President
Cornerstone Environmental Group (Environmental Engineering firm)

RainCastle helped us transform our brand image and created a web experience that reflects our values, persona, and culture. Their guidance and expertise helped us develop a well-designed site that showcases our personality and differentiates us in the marketplace.

Mike Potter

Vice President of Marketing, JLL, New England
(Former Director of Marketing at Shawmut, a Construction firm

RainCastle helped Shawmut create beautiful and effective websites, microsites and marketing materials. They listened to our needs, understood the business drivers of our assignments, and delivered solutions that are not only creative but that provide real business results for our firm.

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