NControl needed a website that clearly explained the value of their platform—and the science behind it—to potential development and commercial partners. These potential partners are highly educated in the field thus site content assumes a high degree of scientific knowledge.
Our visual approach was to begin on the home page with a powerful, high octane graphical treatment identifying NControl as a company with a trailblazing approach to drug discovery. The rest of the page introduces the science and company mission. Throughout the site we developed a visual language of scientific diagrams and icons accompanied by brief explanations, from which scientific investors will understand the implications.