Vesigen needed a website that clearly explained the value of their platform—and the science behind it—to potential development and commercial partners. These potential partners are highly educated in the field thus site content assumes a high degree of knowledge.
Our visual approach was to begin with a bold, conceptual and ambitious home page clearly stating their goal of expanding the universe of druggable targets. The rest of the page and site explain, at a level appropriate for a website, how their novel technology will make this happen. Our approach with color and imagery is bold as befits Vesigen’s leadership and what they are trying to accomplish.