Kephera Diagnostics
Elevating testing services
for unmet needs
Elevating testing services
Client: Kephera Diagnostics
Category: Immunoassay testing services
Customers: Clinicians
Locations: Massachusetts, USA
Kephera Diagnostics is an innovative medical diagnostics company focused on addressing the global public health challenge of emerging and neglected diseases. The company turned to RainCastle to create an effective web presence to promote its CLIA lab services, while explaining its innovative immunoassay technology designed to make testing more accessible.
- Brand Visual Identity
- Website Copywriting, Design and Development
- Trade Show Booth
Facilitating Service Growth
Growing Kephera’s lab testing services was critical to the company’s growth strategy. RainCastle created a services section on the new website that clearly explains the tests available and makes it easy for clinicians to order tests.
A Comprehensive Solution
Brand Visual Identity
Our design team developed a visual identity that complemented Kephera’s existing logo while establishing a clean, modern look and feel that conveys the company’s professionalism and innovation.
Website Copywriting
Working with the client, our copywriter crafted content for the new website that explains Kephera’s mission of addressing unmet testing needs and its innovative technology in language that is clear and concise.
Website Design & Development
Our team created an information architecture for easy navigation, followed by a design that combines lab images with custom graphics. Our development team implemented the site in WordPress, enabling easy updating of content by Kephera.
Trade Show Booth
To support Kephera’s attendance at clinical conferences, we designed a versatile trade show booth to promote Kephera’s services featuring arresting images of target disease carriers.
Outcome
Kephera Diagnostics now has a professional website that clearly positions the company as the go-to provider of testing services for emerging and infectious diseases that are not otherwise well served.
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RainCastle Communications, LLC
