Lead Generation Campaigns

The goal of our lead generation program is to convert your web traffic into sales leads and create content marketing programs to nurture your leads into qualified prospects and customers. RainCastle can implement these services as part of an overall web design and development project and/or as an ongoing project for your firm.

In seeking to understand your audience, we will establish buyer personas, craft compelling and targeted content marketing offers representing your thought leadership, with the objective of turning website traffic into leads. Once converted to a lead, we will reach and nurture those leads with additional, relevant messaging and content to guide them through the sales funnel to become strong prospects and customers.

We will plan and measure an exacting program aligned with your goals and objectives that reaches your target and generates more qualified leads. Through monitoring analytics, we will measure results, recalibrate when necessary and continuously improve on your results.

Core services for lead generation and nurturing include: