Lead Generation Campaigns
The goal of our lead generation program is to convert your web traffic into sales leads and create content marketing programs to nurture those leads into qualified prospects and customers. RainCastle can deliver these services as part of an overall web design and development project and/or as an ongoing project for your firm. Core services include:
We will plan and measure an exacting program aligned with your goals and objectives that reaches your target and generates more qualified leads. Through monitoring analytics, we will measure results, recalibrate when necessary and continuously improve on your results. Our programs include:
- Strategy and planning to define and support the lead generation and nurturing program
- Full Set-up and delivery of your program, including:
- Web design for all devices that are intended to generate leads, we will ensure that content, creative and copy is on brand and compelling to your audience.
- Content marketing to provide or repurpose quality content that reflects your thought leadership, such as whitepapers, webinars, demos, e-books, videos, newsletters, blog content, use cases, etc., we will provide strategic planning, production, design and delivery and continuous improvement made visible via analytics.
- Traffic generation - Content will be optimized for search, whether for organic traffic, PPC, Direct Mail, Email marketing or Social Media promotion.
- CRM integration – We have extensive experience linking the website to CRM’s such as Marketo, Eloqua and Salesforce.com, among others.
- Landing page design and development associated with campaigns, including A/B testing.
- Lead tracking and analytics - in addition to Google Analytics, we are experienced with Marketo and HubSpot.