Experience Matters 28 Years of Solving Nearly Every Kind of Communications Challenge
November and December have been extraordinarily busy and exciting at RainCastle with the simultaneous launch of three exciting new websites: for global innovation strategy and consulting firm Innosight, public and private sector professional services firm, Tapestry Networks, and the Jewish Community Center of Greater Boston (JCCGB)
“Adobe Bows in Office Feud,” so reads the headline of the front page article in today’s Wall Street Journal in the Marketplace section. The gist is that Adobe will no longer attempt to push Flash for browsers that come with smart phones and tablet computers and will increase its support of HTML5.
As the mobile channel advances toward its tipping point, we are all learning best practices for mobile design, which are not always consistent with web design. Here are 5 key points to keep in mind with your mobile sites.
HTML5 is the current buzzword in the design world; what does it entail? Should we use it? What features can it provide?
That our clients have become more sophisticated web users is a reflection of the web not being a new medium anymore. We’re finding that our clients are increasingly thinking like information architects about how their audiences will navigate to desired content. It is a time for web designers to examine long-held notions of what constitutes a good UI.
It’s exciting to see the world of possibilities open up for B2B websites. In the past, B2B sites have often been “brochure-ware,” with predictable, one-size-fits-all content presented in a static drill-down hierarchy. One had to look at consumer sites, like amazon.com to understand the concept of a “user-driven” experience. Since website users were often transacting business, consumer sites innovated new ways to capture and keep their audiences, like amazon.com did with personalization.
This past Saturday marked the 20th birthday of the first ever website, which was, well, a text page with many links explaining the World Wide Web.
Other than revolutionizing the technology, telecommunications and music industries, not to mention global culture, Steve Jobs is having a decisive impact on the world of B2B web design.
Color can be one of the most important aspects of website design. It involves cultural symbolism, brand significance, and industry norms, and has a strong aesthetic value that can attract or discourage your visitors.
A website redesign is a serious undertaking for any business, and as I discussed in a previous post on the web as an catalyst for better marketing practices, in many instances it forces the client to re-evaluate their brand strategy and marketing.
