The Manifest Hails RainCastle Communications, Inc. as Boston’s Best Reviewed Branding Agency for 2023

It’s almost been three years since we at RainCastle Communications, Inc. embarked on this journey to help companies solve whatever digital problems they have. Since 1994, we’ve been delivering flawless solutions like the website design to content marketing. Our hard work helped us earn the incredible trust of our beloved clients throughout the years — and it’s because of them that we celebrate an amazing award today.

During the esteemed The Manifest Company Awards, RainCastle Communications, Inc. was once again recognized as one of the best reviewed branding agencies from Boston, Massachusetts this 2023!

best reviewed branding agency from boston massachusetts in 2023

 

It’s a massive honor for us to celebrate this wonderful award ahead of our 30th anniversary in the industry. Looking back at how our team started, we can’t help but feel extremely humbled by this accomplishment.

To give you a clearer context, The Manifest is a how-to guide and B2B news site that encompasses the marketing, technology, and business services industries. Every year, the platform holds an industry award to celebrate the top service providers that share strong relationships with their clients. For each category, 15 leaders are spotlighted based on the number of recommendations and testimonials they’ve received over the past year.

It goes without saying that we’ve earned this award because of the unbelievable support and confidence of our clients. Leaving a recommendation takes a high level of trust because your name and credibility are at stake. This award shows how dedicated and consistent we are with our craft.

Thank you so much to everyone who believed in RainCastle Communications, Inc.! We look forward to cherishing more exciting moments with you all this 2023 and beyond. Cheers to more prosperous decades to come!

Looking for a strategic partner that can help your brand go forward? RainCastle Communications, Inc. is here for you. Connect with us and let’s work together.

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High Tech Items

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The Importance of Hiring the Right Branding Company

The Importance of Hiring the Right Branding Company

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Websites / Animated Videos

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Branding / Marketing

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Maximize Website Content to Increase B2B Lead Generation

Maximize-Your-B2B-Website-Copy.png

What does it mean to have a lead generation website? At its core, it’s sparking viewers’ interest in doing business with you. Does your B2B website do a good job capturing your audience? If you haven’t implemented these techniques, probably not; the upside is there’s room for growth.

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Is Your Website Ready For Google’s Mobile-First Indexing?

googlemobile.jpgYou’ve been hearing for some time that you need to have a Responsive Website (one that automatically reconfigures to the device from which you are viewing, whether desktop, tablet or smart phone).

You may also have heard that Google penalizes websites that are not responsive by making them appear lower on the search results page when one searches on a mobile device.

What you may not have heard is that Google recently announced it has started experiments to make their indexing “mobile-first.” Thus, Google algorithms will eventually, primarily, use the mobile version of a site’s content to rank pages.

What the new algorithm will mean to you:

Your site’s mobile experience will be the primary point of reference when your content is indexed, not your desktop pages (which is the case currently). If you already have a responsive site and have not reduced the amount of content to better fit the mobile form factor, then you have nothing to be concerned about.

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The 2017 Website Trends You Most Need to Know

websitetrends.jpeg1. “Web Personality” Gains Momentum

Pendulums swing back when they’ve reached their apex. The trend toward template-driven websites has yielded a “digital blandscape” of websites indistinguishable from one another whether viewed from a content, user experience or design perspective. Businesses are starting to notice. Some business leaders are swearing off the de rigueur use of stock photography and are seeking a new visual language —using more illustration, custom photography, video and distinctive typography — to better be able to express their unique personalities. Businesses are once again seeking to define a unique “voice” in their verbal language as well. Together, these things comprise an emerging trend called “web personality,” and it’s rising in importance.

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How to Make a Relevant B2B Web Design

When was the last time you saw a B2B website that really impressed you? A site that captured your imagination or one whose mix of the written word and visual language took you on a journey that caused you to take an action? If you have an answer to that, please comment on this post and include the URL. I will gladly post these examples in a subsequent post.

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Top Five Ways to Use Animated Video for Storytelling on your B2B Website

Most marketers seek interactive ways to capture their prospects and customers attention, which is why we’re seeing such an explosion of video and animated video content on the web and in social media. 

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