Experience Matters 28 Years of Solving Nearly Every Kind of Communications Challenge
Most marketers seek interactive ways to capture their prospects and customers attention, which is why we’re seeing such an explosion of video and animated video content on the web and in social media.
When our clients ask about using video as a background for their websites, I tell them that if the video contributes to their overall message, it can be useful to communicate a lot of information quickly.
Before you start your company’s website design project, be sure to define your content strategy. The three things that will make your Lead Generation Website successful are:
Website Analytics help you to be more altruistic and capitalistic at the same time; by helping prospects and customers access content they find valuable, you are of course helping yourself. It’s a win-win, but only if you know what to look for and what data trends to watch. Otherwise, it will be information overload and your website, which should be a lead generation tool, will stagnate.
Creating a great biotech website, while sharing many attributes that make any corporate website work — ease of use, concise copy, attractive design, fast performance and serving the audience’s needs — presents some unique needs and challenges worthy of review.
There’s no shortage of things to be thankful for, which seems especially apparent in a year when the world has gone mad. In the professional realm this year, five things make for a sustainable difference, for which I am thankful.
RainCastle Communications, Inc. is proud to have been named by the Commonwealth of Massachusetts, the Operational Services Division (OSD) and the Strategic Sourcing Services Team as an approved contractor for the Advertising, Marketing and Event Planning Services Contract-PRF60.
If your website is not mobile friendly you will experience a lower ranking after April 21st when people search using their mobile device.
With the rise in mobile activity online (searches via mobile devices will surpass that of the desktop in 2015), Google announced that as of April 21st they’ll “use mobile-friendliness as a ranking factor in their mobile search results.” It is important to consider mobile-friendliness from a technical and marketing perspective. This article from the Huffington Post cites 3 key points for marketers to keep in mind. Read more
Thanksgiving posts may be cliched but that doesn’t make them trite, so I’d like to reflect some business and non-business popular trends for which I’m thankful and something for which I’m not.
RainCastle Communications has won a coveted Web Marketing Association “Consulting Standard of Excellence” award for the Jim Stengel Company website.
The Web Marketing Association (WMA) is the producer of the WebAward Competition, the longest running annual website award competition, dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website design and development.
