How to Use Video as a Marketing Tool
The Benefits of Video Marketing for B2B Companies
Are you struggling with your company’s content strategy and social media strategy? Video is an effective way to elevate your social media plan and hook your viewers. Several of our clients are asking us to integrate video into their websites and social media and here’s why we recommend doing it.
A short video (up to two minutes) is an opportunity to tell your company’s story. We recently updated our website and by embedding a video on the “About RainCastle” page, we were able to tell our story in a new way. Within seconds, prospective clients and employees gain insight into our culture and team, even some of our technologists who often work behind the scene.
Video shows how your product or service works. In less than a minute, by showing a demo, a video can explain how a new technology or product works. Our client, AirStrip Technologies, creates medical software that allows healthcare providers to monitor patient data on their mobile devices. They use video to demo and promote the exciting new technology they’ve developed – technology that enables clinicians to interact with and respond rapidly to clinically relevant patient health information.
I separate the experience of creating “a website that differentiates” from creating a website. In 2009, anyone can create a website. Surprisingly few can create a differentiated website. What are the characteristics that make a website differentiated?
I’m struck by a wistfulness in some of my clients when we work together. They tell me that the work on which we collaborate — creating their brand and web experiences is the most fun they have in their job. I’m happy to represent that for them and feel that as hard as we all work, it’s important to find some joy and perhaps tap into that passion that originally led us down the path to where we are today.
