Six Branding & Marketing Tips for Consultants

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If we concur that in today’s business climate, change is the only constant, then we can understand why, to some degree, branding & marketing need to become fluid practices. For product companies, this is not as amorphous as it sounds, because a product is something tangible and even as the world changes, these companies always have the product to anchor and focus their branding and marketing efforts.

But for consultants and, in general, Professional Services organizations, which don’t have products, how do you incorporate change and a flexible approach in your own branding and marketing efforts, in order to stand apart?

December 3, 2014/by Garrett Dandreo

Product Naming and Branding: What You Should Know

Product naming architecture and branding are strategic processes that can highly benefit your company if done right. With 28 years in the marketing and web design industry, we take pride in the branding and product advice we provide to clients. However, we also like to offer them knowledge of the strategies we use and how we develop them.

November 4, 2014/by Garrett Dandreo

How to Use Video as a Marketing Tool

The Benefits of Video Marketing for B2B Companies

Are you struggling with your company’s content strategy and social media strategy? Video is an effective way to elevate your social media plan and hook your viewers. Several of our clients are asking us to integrate video into their websites and social media and here’s why we recommend doing it.

A short video (up to two minutes) is an opportunity to tell your company’s story. We recently updated our website and by embedding a video on the “About RainCastle” page, we were able to tell our story in a new way. Within seconds, prospective clients and employees gain insight into our culture and team, even some of our technologists who often work behind the scene.

Video shows how your product or service works. In less than a minute, by showing a demo, a video can explain how a new technology or product works. Our client, AirStrip Technologies, creates medical software that allows healthcare providers to monitor patient data on their mobile devices. They use video to demo and promote the exciting new technology they’ve developed – technology that enables clinicians to interact with and respond rapidly to clinically relevant patient health information.

October 21, 2014/by Garrett Dandreo

Why Messaging is so Important for Successful B2B Marketing

Branding is Lead Generation’s best-kept secret. And what is “Messaging” if not the public face of your brand?

When clients and prospects approach us about a lead generation campaign or website, they’re seeking a way to cut through the clutter of similar sounding competitors or the perception of market monotony. Sometimes, they have a target number of leads in mind, or some idea of a marketing campaign to achieve goals, and usually a tight time frame for achieving results.

In these situations, the success or failure of marketing campaigns and websites often comes down to one thing — Messaging —finding the right concept and meaning that will authentically express the value of their brand and engage with customers to make a lead convert.

Here are some compelling reasons for you to focus on your brand messaging before launching a marketing campaign or website:

September 22, 2014/by Garrett Dandreo

How To Make a Responsive Website & Why Your Site Needs This Facelift

In my last post, I discussed the pros and cons of Responsive website design and concluded that, while not perfect, the pros outweigh the cons. Now that you may be ready to take the plunge, let’s talk about what makes a Responsive design successful and why your site may need a face lift. Read more

June 16, 2014/by Garrett Dandreo

Creating Websites People Love

We create websites people love. Of course I can’t say that officially — although it’s true — as HubSpot has already created a great campaign around “love.”

June 10, 2013/by Garrett Dandreo

What Makes a Good infographic?

Infographics are taking over the earth! At least it seems that way. There has been an explosion of infographics on the web — in both B2C and B2B — literally illustrating that a picture is indeed worth a thousand words. But before we get into what makes a good one, let’s define what an infographic is and why they have reached the tipping point.

May 2, 2013/by Garrett Dandreo

Copywriting For the Web Part 3: How To Write to Your Audience

Copywriting for the web After examining Parts 1 and 2 of Copywriting for the Web: the three C’s and five great examples of writing for the web, it’s time to concentrate on addressing the right people.

August 9, 2011/by Garrett Dandreo

Why 1/3 of Marketers Are Unhappy With Their Web Site Design

Unhappy Marketers diagram A website redesign is a serious undertaking for any business, and as I discussed in a previous post on the web as an catalyst for better marketing practices, in many instances it forces the client to re-evaluate their brand strategy and marketing.

July 22, 2011/by Garrett Dandreo

Your Website is the Doorway to Better Marketing

Recently, we had a meeting with an organization seeking a new website.The prospect related with some angst, the multiple conflicting goals of the organization and the difficulty they’re having assuming a leadership position in their market.

May 24, 2011/by Garrett Dandreo

The Benefits of Video Marketing for B2B Companies

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