Inbound Marketing Agency
Inbound Marketing is about ensuring that your website builds your thought leadership credentials by continuously presenting your potential customers with compelling content and relevant offers such that they are willing to identify themselves to you and engage with your company.
To set up inbound marketing, we seek to understand your audience, identify their buyer personas, craft compelling and targeted content that builds your thought leadership, reflects your perspective on industry news and trends and provide offers that convert website traffic into leads.
Our core Inbound Marketing Agency services include:
- Strategy / Planning / Production and Delivery to support the inbound program
- Web design to support successful inbound marketing: We create Responsive websites, which adapt to all devices, and, which include flexible – template layouts, Call-To-Action tiles and landing page design, in an easy-to-use CMS. We can provide continuous support for all of your ongoing inbound programs.
- Content marketing for your inbound programs: We focus on the strategy, planning, production and delivery of high-quality content for your target audiences, reflecting your thought leadership in a variety of formats, such as whitepapers, webinars, demos, e-books, videos, newsletters, blogs, use cases, etc.
- Traffic optimization: We ensure that content, website copy and offers are optimized with key words and carefully tracked to convert traffic — from Organic Search, PPC, and Social Media — to leads.
- CRM integration and Lead Tracking: We manage the technical integration between your website and CRM package to ensure that leads are captured and to measure the quality of leads in order to continuously improve upon conversion rates for lead generation and nurturing.
- Landing page design and production: We follow landing page best practices for inbound marketing
RainCastle can implement an inbound marketing program as part of an overall web design and development project and/or as an ongoing project for your firm. Let us help you increase the quantity and quality of inbound leads from your website.