Website & Business Marketing Materials Design
Design of a new website and marketing materials for a large architecture, engineering and construction company
We worked with AEC firm, SSOE to convey, through a new website and key marketing materials, the modern image of the large, global, technologically savvy firm they are.
It began with the Brand
RainCastle designed the SSOE Qualifications Package and Proposal Templates, which are the heart of marketing for AEC organizations. Based on the success of this collaboration, SSOE entrusted RainCastle with the design of their website.
Website: Visual Design Options
We conducted a rigorous information architecture/usability exercise that yielded a new site map, followed by a variety of visual design options, which we refined until one was chosen.
As a modern organization offering Increasingly integrated design and construction teams, lean processes, robust and data rich virtual design and build, SSOE needed a responsive website to represent the depth of their markets and services and collaborative culture that defines them.
To improve navigation and visually represent an enormous range of markets and services, we created a comprehensive visual library of icons.