Corporate Website Design and Development

The most successful corporate web design experiences are also the most collaborative, in which our client’s domain expertise and our web knowledge combine, resulting not only in a great website but in a great overall project experience. The four areas in which you need to feel most comfortable with your creative team are:

Components of a successful website

Content Strategy/Copywriting

icon_Content-StrategyThe role of content is to provide information your visitors need, generate leads for your business and provide these in a way that builds your brand.

We spend a lot of time focusing on your audience and the experience they seek from your website. The site’s architecture and navigation will be an intuitive, fluid experience when this is done correctly. And the content visitors find on your website will address their needs and present compelling offers and an easy way to contact you.

You are the most knowledgeable about your business and the best way to create exceptional website copy is for us to manage the process by interviewing you and your team and by doing the writing. This keeps the project on track and allows you to stay focused on your real job.

Information Architecture (IA)

icon_Information-ArchitectureIA dovetails with content strategy in that we probe deeply into your audiences and what they need from your website. The IA describes the process of defining the content buckets and user pathways in the website, based on the audience personas we collaboratively define.

Corporate Web Design Services

icon_Corporate-Web-Design-ServicesVisual storytelling is the way to think about modern websites. What is a new, innovative way to visualize your business? How simple and elegant can your website be? How few words can you use, yet convey meaning and still rank well in Google? What are the opportunities for creating infographics or interactive visuals rather than long form text? How can you be different in a world where most websites look and sound almost identical? Our constant curiosity and drive to differentiate is why people come to us for custom website design and ancillary services.

Content Management System (CMS)

icon_Content-Management-System“We want to be able to maintain our own website. I’m so frustrated with our current CMS and the people who created it!” This is among the most common complaints we hear when being considered as a corporate web design partner. For most corporate website design projects, we find that the ubiquitous WordPress CMS is a great solution in its ease of use, cost effectiveness and wealth of support.

For more complex websites, we are technology agnostic and will recommend the best tool for the job. We have had success with Drupal, Kentico, CommonSpot (from PaperThin) but are not limited to these options. We will never recommend a proprietary CMS.

For every website we create we provide CMS training and support, making sure you are able to use the CMS for whatever level of maintenance in which you feel comfortable.