Corporate Website Design and Development
The four fundamentals of a successful website are:
Your content should be informative, foster lead generation and build brand awareness. The most successful way to accomplish this is by building SEO and website analytics into your content strategy so that your content and design are informed by real data.
Through our understanding of your audience’s rational (business, data-driven) and emotional (user experience) needs, the content that visitors find on your website will both address their informational requirements and present offers that resonate, with an easy way to contact you.
Copywriting for the web is a specific art. While you are the expert of your domain, we bring objectivity as well as the experience in how to make your copy most effective on the web. Great collaboration on copy yields great results.
Information Architecture (IA)
IA dovetails with content strategy in that we probe deeply into the needs of your audiences. The IA describes the process of defining the content buckets and user pathways in the website, based on the amalgamation of audience personas, markets, products, services and solutions we collaboratively define.
Corporate Web Design Services
With mobility driving the trend toward highly visual user experiences, the modern website is a great medium for visual storytelling. What is a new, innovative way to visualize your business? How simple and elegant can your website be? How few words can you use, yet convey meaning and still rank well in Google? What are the opportunities for creating infographics, interactive visuals or video rather than long form text? How can you be different in a world where most websites look and sound almost identical?
Content Management System (CMS)
“We want to be able to maintain our own website. I’m so frustrated with our current CMS and the people who created it!” This is among the most common complaints we hear when being considered as a corporate web design partner. For most corporate website design projects, we find that the popular Wordpress CMS is a great solution in its ease-of-use, cost effectiveness and wealth of support.
For more complex websites, we are technology agnostic and will recommend the best tool for the job. We have had success with Drupal, Kentico, CommonSpot (from PaperThin) but are not limited to these options. We will never recommend a proprietary CMS.
For clients that seek to have their website integrated into their marketing ecosystem, we are also a HubSpot partner and use their integrated content management and marketing automation solution.
For every website we create, we provide CMS training and support, making sure you are able to use the CMS for whatever level of maintenance in which you feel comfortable.