Branding Strategy

If you think of your organization as a living organism, then think of  your Brand Strategy as a stem cell of that organism. As such, your Brand Strategy spawns your Content Strategy, Web Strategy and Visual Identity, which together provides a “common view” of your organization to clients, prospects, investors and employees. Below is our process for defining your brand strategy.

Brand strategy diagram

Through interviews with internal stakeholders and external audiences, audits of existing research and content, competitive website audits and analysis and interpretation of the results, we define your brand territory.

This insight enables us to craft differentiated brand messaging that addresses the needs of your varied audiences. With this foundation in place, we express the brand strategy visually, interactively and in copy.

Visual Brand Identity

Having established your differentiated brand strategy, we are now in a position to express it as a cohesive visual identity. We apply the visual expression to your website, collateral, presentations, marketing programs, infographics, event graphics and social media. Visualizing your brand strategy is the magic that brings your brand to life, providing the emotional hook that engages customers, aligns and excites your employees and leaves your competitors envious.

In addition to Brand Strategy, our B2B branding services, while integrated, are grouped into these categories: