Web Design Trends: Animated Explainer Videos
Are you struck by the homogeneity of today’s long, scrolling web pages with full-bleed stock images and bold headlines? While this mobile-driven trend is here to stay, there is good news for marketers looking for the next new thing. There’s a growing trend of using illustration and hand drawn imagery in addition to, and in some cases, instead of stock photography.
Why is illustration poised for a comeback? Because the web is in the age of Personalization. Consumer brands have been utilizing personalization for a long time.The latest and greatest being Coca-Cola, who last year introduced the familiar silver and red cans and bottles emblazoned with people’s names and now is introducing millions of custom, hand-painted bottle designs; for several months, no two bottles will look the same. Coca-Cola hired artists to create a small number of unique bottle designs and then utilized a computer algorithm to create virtually unlimited variations of these designs.
Personalized design is not relegated to the consumer world. B2B web visitors today have also reached the point where they expect information tailored to their needs, presented visually in a non-generic way that makes them feel like the brand understands them — not only on an analytical level, but in a more intuitive, emotional way.
Watching “Seinfeld” and then “Curb your Enthusiasm,” has taught me to look for the universal truths, if not humor, in the mundanity of everyday life. Web design has as much mundanity as any other profession, but if you look carefully, there are patterns or trends (in addition to 
Are you struggling with your company’s content strategy and social media strategy? Video is an effective way to elevate your social media plan and hook your viewers. Several of our clients are asking us to integrate video into their websites and social media and here’s why we recommend doing it.
It’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.
In the ever-expanding world of internet marketing, data is becoming increasingly available and valuable. Analytics are the benchmark of good reporting and proof of that ever-pesky ROI, and are even useful in highlighting more qualitative results, like brand loyalty and emotional connection.
