(617) 553-5170 Schedule a consultation

How to Use Video as a Marketing Tool

The Benefits of Video Marketing for B2B Companies

video_iconAre you struggling with your company’s content strategy and social media strategy? Video is an effective way to elevate your social media plan and hook your viewers. Several of our clients are asking us to integrate video into their websites and social media and here’s why we recommend doing it.

A short video (up to two minutes) is an opportunity to tell your company’s story. We recently updated our website and by embedding a video on the “About RainCastle” page, we were able to tell our story in a new way. Within seconds, prospective clients and employees gain insight into our culture and team, even some of our technologists who often work behind the scene.

Video shows how your product or service works. In less than a minute, by showing a demo, a video can explain how a new technology or product works. Our client, AirStrip Technologies, creates medical software that allows healthcare providers to monitor patient data on their mobile devices. They use video to demo and promote the exciting new technology they’ve developed – technology that enables clinicians to interact with and respond rapidly to clinically relevant patient health information.

Read more

Six Easy Ways to Refresh Your Website

We like to say that your website is a living, growing thing; it’s not static, but rather constantly changing. Many people believe that maintaining a website is a lot of unnecessary work, so we’ve brainstormed six quick ways to revitalize your website that will improve your design, marketing, and visitor engagement.

Read more

5 Examples of Effective Calls-to-Action

Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost immediately.

Read more

Is Your Website a Marketing Machine or a Marketing Brochure?

One of the biggest changes in the past five years has been the shift from websites being virtual brochures to being much, much more. In the early days of the internet, say 5 to 10 years ago, a company’s website was typically a place to list information and show some attractive images. Today, smart companies have completely integrated their sites with their broader sales and marketing initiatives. Here are some ways that you can ensure that your site is a fully-functioning marketing machine rather than a static brochure:

Read more

Creativity, Branding and Lead Generation

Spirit boat buoys This is my last post of 2010 and a time to briefly reflect on a few things that are top-of-mind as we close out the year.

The Secret Sauce
I’ve often heard it said that there are no new creative ideas, that everything’s been done. I’ve always hated that statement for its lazy and uninspired sentiment. In his book, “Outliers,” Malcolm Gladwell says, “researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.” I’m happy to realize that I’ve done my 10,000 hours as a creative professional and the longer I’m in this business, the deeper my creative options become. My expanding database of memories, associations and relationships open the possibilities of finding unique creative solutions to our client’s communication problems.

Read more