Infographics are taking over the earth! At least it seems that way. There has been an explosion of infographics on the web — in both B2C and B2B — literally illustrating that a picture is indeed worth a thousand words. But before we get into what makes a good one, let’s define what an infographic is and why they have reached the tipping point.
Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost immediately.
As a classically trained designer, I was instilled with the best practices of the Bauhaus in how to make things functional and beautiful and that in fact function can be a form of beauty. The integration of form and function presaged the digital era and is certainly the driving force in web design, user interface and information architecture.