What it Means to Be a Brand Agency in Boston
Earlier in my career, I was part of a national organization of creative firms that met in different parts of the country. I recall sitting at bar in the French quarter of New Orleans, a few cocktails in, when a colleague from New Orleans said, “You know the difference between branding firms in Boston and those down here?” He paused, “Y’all live above the neck… we live…below the neck!”
As well as being highly amused, I recognized the depth of his colorful statement and it caused me to reflect upon the top ten attributes to look for in a Boston based branding agency:
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