Every Web Project is a Branding Project
Well, almost. Regardless of the fact that we provide integrated services, often when a client comes to us for a ...
Commodity vs. Intelligent Websites
We received an RFP for a B2B website the other day. It was worded in a way as to constrain ...
Building Successful Relationships with Professional Services Firms
Professional services businesses include, but are not limited to lawyers, accountants, management consultants, financial services, marketing, PR, design, architecture, engineering ...
5 Tips for Creating an Effective U.S. Website
We've been asked recently by some global companies seeking to increase their U.S. business,"What makes an effective website for the ...
5 Reasons to Hire a Professional Web Copywriter
In our many Web engagements clients often question whether they need an outside writer on the project. The reason for ...
5 Points for Determining the Price for a New B2B Website
In — what we're all hoping are — these post-recession days, we're happy to be seeing a lot of activity ...
5 Tips for Writing Better RFP’s
When asked for our elevator pitch, I describe RainCastle first and foremost as business problem solvers, with brand strategies and ...
Waxing Poetic about RFP’s
There once was an RFP That seemed simplistic to meIt distilled strategic needsInto tasks, steps and feesReal value no one ...
The 7 Characteristics of a Differentiated Website
I separate the experience of creating "a website that differentiates" from creating a website. In 2009, anyone can create a ...
