Why Your Brand Messaging Might Not be Working on Your Web Site
I'm finding it common that companies focus on getting their messaging right while being murky on their positioning.When I point ...
Search: The Black Art of Web Development?
Big article in the Sunday New York Times about the wrong way to do search. The article highlights the relevance ...
Avoiding the 5 Pitfalls of Web Site Development
Having been in the web design and development game for over 15 years, I've seen clients and prospects fall into ...
Creativity, Branding and Lead Generation
This is my last post of 2010 and a time to briefly reflect on a few things that are top-of-mind ...
The Subjective Side of Web Design
In the sciences, there are facts and formulas, in mathematics, equations. Lawyers have documents and laws and mechanics fix broken ...
Web Navigation Can Be a Pain in B2B
To understand how to think about website navigation for B2B companies, it's useful to understand B2B audiences. B2B companies are ...
What Factor Determines Website Navigation Most?
I was talking to a European client this morning, He was asking me for examples of websites with navigation typical ...
Can You Resist Me”?”
What does the recession have in common with the average B2B website? In both cases, customers are conspicuously absent ...
Do Relationships = Money in B2B Marketing?
I attended one day of "Build Business," the Society for Marketing Professional Services (SMPS) 2010 national conference. SMPS is the ...
