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A Marketer’s Education and the 2012 B2B Demand Generation Survey

Demand Generation Survey 2012 resized 600In the ever-expanding world of internet marketing, data is becoming increasingly available and valuable. Analytics are the benchmark of good reporting and proof of that ever-pesky ROI, and are even useful in highlighting more qualitative results, like brand loyalty and emotional connection.

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The Altruisim of Inbound Marketing

Altruism of inbound marketingWhy does inbound marketing seem to have such an altruistic tone? Today’s marketers seek to be “partners.” They are in the business of providing valuable content that will inspire trust. Content is often something they give away – for free! The new analytic tools empower you.

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What Crowdsourcing Can Teach Designers

Large crowdWe recently won a competitive situation and will provide web site design, a pay-per-click (PPC) Search program, eMarketing and brand messaging for a company run by engineers. The company had originally been referred to us for “a website.” When I asked the client why he chose RainCastle, he said we were more strategic in our approach, viewing the web in the realm of marketing rather than technically, and that we understood how engineers view marketing … or don’t. Generally, he felt confident that we could work with his senior people and successfully guide them through a process. The consultative approach remains viable in the age of social media. 

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