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The Value of a Great Website Process

Important website processWhat happens when the self-service digital ethos in which we are living is applied to a website design and development process?

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Six Easy Ways to Refresh Your Website

We like to say that your website is a living, growing thing; it’s not static, but rather constantly changing. Many people believe that maintaining a website is a lot of unnecessary work, so we’ve brainstormed six quick ways to revitalize your website that will improve your design, marketing, and visitor engagement.

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5 Examples of Effective Calls-to-Action

Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost immediately.

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Copywriting for the Web Part 2: Five Great Examples of Writing for the Web

Now that we’ve examined the “three Cs” – be clear, concise, and compelling – it is easy to see where they come into play when writing web content. But good content also needs to be styled, in form and function.

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Copywriting for the Web Part 1: The “Three Cs”

The three Cs - concise, clear, compelling Copywriting for the web can be difficult for any writer. It requires you to hone in on a specific audience, simplify many aspects of your business or organization, work with quantities of pre-existing content, and create compelling copy that is easily “scannable” for over-stimulated web audiences.

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