How Your Rebranding Strategy Leads to More Sales
Our staff has marveled at just how frequently the companies for whom we have provided brand strategy, visual branding and website redesign, have been purchased by larger companies not long afterward.
Soon after we provided branding and web design for our client, Predilytics, a predictive analytics company, they successfully sold their company to Welltok, Inc.
Again, shortly after creating a comprehensive rebrand and launching a new identity for Unica Corporation, they successfully sold to IBM. At about the same time, our client, Netezza, was also sold to IBM. There was also Coley Pharmaceuticals and Targanta Therapeutics; these are but a few client transactions that have happened not long after our collaborations were completed.
Entering the social media world without a clearly defined strategy is full of perils. Clients who come to us for branding or a website or marketing programs sometimes want to throw in a little social media, lest they be left behind or miss out on an important channel.
I write regularly about how branding impacts your website, your marketing and your business. Last week, in celebration of RainCastle’s twentieth anniversary, we launched our new website, in which we introduced our new brand theme, “EXPERIENCE MATTERS,” here’s why.
What happens when the self-service digital ethos in which we are living is applied to a website design and development process?
In my last blogpost, I talked about this being the 
