RainCastle Renames and Rebrands GSI Group to Novanta

On May 12, 2016, GSI Group — a global leader and supplier of laser products, precision motion, and vision technologies to original equipment manufacturers in the medical and advanced industrial markets — announced their name change to Novanta. RainCastle, working closely with the former GSI Group, coined the name from the concept of “The Innovation Advantage,” which has become Novanta’s tagline.
On the heels of the name change, RainCastle is creating a new corporate identity beginning with the new Novanta logo followed by the full visual brand identity and website currently under development.
“We are excited to achieve global consensus and board approval of the new name, no small task with the name being vetted across many different cultures,” said Paul Regensburg, President & Creative Director of RainCastle. “We are very excited to now be creating the full visual system,” added Regensburg.
About RainCastle:
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, interactive and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes website design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.