RainCastle Launches New Patient Safety Online Tool, Animated Video and Website for The Betsy Lehman Center

We’re proud to announce the culmination of a year-long collaboration between RainCastle and the Betsy Lehman Center; a powerful, first-of-its-kind, online patient safety tool, an educational animated video about the Root Causes of medical errors and a new “responsive website” in which the tool and video are housed.
The online tool, which we named “Patient Safety Navigator,” makes it easier for Massachusetts health care providers – from hospitals to long-term care facilities, to navigate state and federal requirements for reporting adverse events. Broken down into three sections, the Patient Safety Navigator guides providers through best practices for Analyzing, Communicating and Reporting adverse events.
The “Root Cause” animated video provides engaging, educational content specifically around addressing the root causes for medical errors in Cataract surgery. The animated video was part of a comprehensive program including a Root Cause infographic and in-depth Report.
The new, Responsive, Betsy Lehman website is a comprehensive medical resource for providers, patients and government entities with regard to best practices in patient safety for Massachusetts.
“Together these three projects provide the digital component of the rebranding of The Betsy Lehman Center in which we’ve been engaged for the last two years. It has been tremendously satisfying collaborating with the Betsy Lehman Center team on behalf of patients and providers in our state. We look forward to our continuing collaboration in addressing the growing problem of medical errors,” said Paul Regensburg, President and Creative Director of RainCastle.

About RainCastle:

RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, interactive and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes website design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.