RainCastle is Creating a Consumer Healthcare Transparency Website and Brand for Massachusetts
As recently reported in this Boston Globe article, RainCastle has been chosen by CHIA (Center for Health Information and Analysis), a state government organization, to create the name, brand, marketing, design and development of a Consumer Healthcare Transparency website that will:
- help consumers navigate and understand the Massachusetts healthcare system
- present comparative costs of a wide range of medical procedures
- provide quality and safety data regarding procedures
- become a powerful resource for Massachusetts consumers to research their healthcare options
“RainCastle is honored and thrilled to have been chosen by the state of Massachusetts to collaborate on a website that will educate Massachusetts consumers and improve their healthcare experiences,” said Paul Regensburg, President and Creative Director of RainCastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, interactive and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes website design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.