Marketing Technology Firm Pinpoint Systems Selects RainCastle for New Website, Brand, and Lead Generation
Pinpoint Systems Corporation, a provider of modern marketing technology services specializing in the implementation and optimization of enterprise marketing solutions, has partnered with RainCastle to re-define its brand strategy and establish a strategic messaging platform that will be the foundation for the company’s strategic marketing programs.
With the goal of expanding the perception of the pinpoint brand to appeal to a higher-level target audience, RainCastle will subsequently implement the strategic vision by delivering marketing programs to drive conversions from new business leads and increase conversations with the right customers.
“The Pinpoint opportunity is so indicative of the times. They are trying to help their customers leverage the power of big data, which is what most marketing organizations are grappling with. With our strong background working with marketing automation companies, we have quickly grasped Pinpoint’s value proposition and will bring it successfully to market,” said Paul Regensburg, President and Creative Director of RainCastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.