Intronis, Inc. Selects RainCastle to Provide Personalized Website Design
Intronis is a Boston area technology firm that provides cloud backup and recovery software and services for clients a wide array of industries.
Intronis’ current website presents a single solution approach for encouraging the multiplicity of visitors to register for a free trial. Using personalization technology, which is generally seen in consumer websites such as Amazon.com, RainCastle will create special industry homepages that will be automatically served up to the right audiences thus tailoring the user experience to each visitor.
“We’ve been discussing the power of personalization to our clients for a while and are most excited that Intronis feels strongly that the customized user experience is the right approach for generating more and better leads,” said Paul Regensburg, President & Creative Director of Raincastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.