GI Supply Extends Work with RainCastle to Include Product Naming

GI Supply Extends Work with RainCastle to Include Product Naming

GI Supply, a manufacturer of medical devices and products for Gastroenterologists, that is already collaborating with RainCastle on a new website and branding, has extended the collaboration to include the naming of 2 new products. The leadership of GI supply was, until mid-2013, in a similar role at Optim LLC and had worked closely with RainCastle on a similar assignment with excellent results.
As part of the continued branding effort, RainCastle will conduct interviews with Gastroenterologists and other experts in order to name the new products, which will lead to marketing to build awareness and generate leads.
“GI Supply is a uniquely entrepreneurial company in this space and is developing state-of-the-art, new products to make the lives of GI doctors and their patients, safer and easier. The naming of these products is the critical first step to GI Supply building a powerful family of GI brands. We are pleased for the opportunity to help GI Supply shape and expand their audience,” said Paul Regensburg, President & Creative Director of RainCastle.

About RainCastle:

RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.