The Betsy Lehman Center for Patient Safety and Medical Error Reduction — in conjunction with the National Patient Safety Foundation — has tapped RainCastle to create a three-minute-animated video directed toward improving medical professionals’ understanding of the “Root Causes” of medical errors. The educational video will also introduce a three-step process for how medical professionals can address the root causes of medical errors in their organizations.
“With our rebranding of the Betsy Lehman Center, the creation of a first-of-its kind reporting tool and now this educational video, we are building a useful library of easy-to-use solutions that will have a real impact on reducing this dangerous medical problem,” said Paul Regensburg, President & Creative Director of RainCastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, interactive and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes website design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.