Ariva Taps RainCastle to Launch Internet Marketing Campaigns, Including Lead Generation and SEO Programs
Ariva, North America’s premier source for best-in-class paper, packaging, and graphics supplies and expertise, has chosen RainCastle to expand their online marketing efforts. RainCastle previously worked with Ariva for a top-to-bottom brand and website overhaul, and will now build from that strong corporate foundation a full-scale marketing program that includes multiple lead generation and SEO campaigns. Initial campaigns will focus attention on their extensive line of digital media products and address the challenges printing companies face today. “Ariva has made great strides in expanding their brand into the digital media space and we’re excited to help transform their website into a lead generation powerhouse that will drive more sales leads,” said Paul Regensburg, President and Creative Director of RainnCastle.
RainCastle Communications, Inc., a Boston area interactive marketing and web design firm, offers a suite of strategic, creative, technology and marketing services, all targeted toward solving business problems. RainCastle’s award-winning work includes web site design and development, interactive marketing, brand strategy, naming, corporate identity and collateral systems.