Last week, we attended the New England Direct Marketing Association’s Marketing Technology Summit, and were treated to presenters from Google, Overdrive Interactive, HubSpot, Eloqua, and more. The conference centered on ways to utilize marketing technology to promote your brand, engage visitors, and create strong online relationships with future and current consumers.
Google announced yesterday that in the coming years the company will overhaul its search algorithm and results to incorporate “semantic search,” according to an article from the Wall Street Journal.
Facebook is an increasingly important tool for both company marketing and customer engagement. The now ubiquitous social media platform is an integral part of much of the population’s day-to-day life, and marketers have been able to infuse their brands almost seamlessly into this everyday habit.
While content is king in many inbound marketing circles, certain social sharing platforms are rising to the top to be the “next big thing” by catering to a long-held design standard: people respond to visual brand representations.
On Monday, Google+ rolled out its brand pages for businesses, and while the social network has lost most of its steam since the initial hype, marketers are still rushing to create branded profiles.
These days, the race for the #1 spot on Google is tougher than the Tour de France. I’ve blogged in the past about the dangers of approaching SEO with the expectation of being #1, but that doesn’t mean companies aren’t any less hungry for a decent ranking.
Today’s Boston Globe published some interesting Twitter statistics that were compiled from the Pew Research Center. Here are some of the highlights:
In short, we may be witnessing the beginning of the end of the printed phone book. At the very least phone books are moving from the realm of the simply unnecessary to being perceived as actually wasteful and damaging. The demise of phone books may not be big news to anyone, but it’s an interesting time to think about your business and how well you have been adapting to the times:
© Copyright 2024
RainCastle Communications, LLC
