It’s 2013 – do you know where your marketing is? The thought should scare you, a bit. Or at least scare you into action. Chances are, your prospects are online, and if they’re not, they will be soon. In the meantime, there are still people online talking about your brand, services, successes, and shortcomings. Why risk your reputation by ignoring this community or by alienating them with outdated marketing techniques?
This is my last post of 2010 and a time to briefly reflect on a few things that are top-of-mind as we close out the year.
The Secret Sauce
I’ve often heard it said that there are no new creative ideas, that everything’s been done. I’ve always hated that statement for its lazy and uninspired sentiment. In his book, “Outliers,” Malcolm Gladwell says, “researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.” I’m happy to realize that I’ve done my 10,000 hours as a creative professional and the longer I’m in this business, the deeper my creative options become. My expanding database of memories, associations and relationships open the possibilities of finding unique creative solutions to our client’s communication problems.
There once was an RFP 
That seemed simplistic to me
It distilled strategic needs
Into tasks, steps and fees
Real value no one could see
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