Faced with naming companies, you may conjure visions of silly corporate naming competitions over cold pizza or the endless search for the elusive, available url, which often results in a substandard name by default. While happy accidents can happen, most naming exercises fail because they are purely subjective, not based on any brand strategy.

RainCastle is your source for branding and marketing services. We work with clients to help them promote their message and create a memorable brand identity in their industry. Part of that work starts with a name that represents them. Contact us if you find that you can’t pinpoint the right name for your brand! In the meantime, let’s go over why a company name is so important:

A name is the most visible manifestation of your brand, whether it is a corporate, product or service brand, or if you’re trying to name a startup, it needs to be built on a solid foundation. Having lead quite a few naming processes, I’ve found success by breaking down the process into six steps.

Read more