Seeking A Higher Algorithm
I’ve never been one to announce my New Year’s resolutions, but this year is different. This year I resolve to abolish the whole idea of New Year’s Resolution in favor of “Seeking a Higher Algorithm.” Let’s face it, there is an algorithm for everybody and everything, making us all increasingly predictable. As a marketer I am a contributor to this revolution via the data-driven marketing practice known as “Personalization.” In this week’s Sunday Business section of The New York Times, I was reminded of personalization that targets… me, which I have to admit I found a little irksome.
While marketers have come to recognize the power of content marketing and the need for it to be strategic, web visitors and social media users have begun to wonder what to do with so much content. So how can marketers get the attention of people who are becoming saturated with so much relevant content?
RainCastle is pleased to be working with Jim Stengel, former Global Marketing Officer of Procter & Gamble, and an industry leader in the fields of Marketing, Brand and Business. 
In the ever-expanding world of internet marketing, data is becoming increasingly available and valuable. Analytics are the benchmark of good reporting and proof of that ever-pesky ROI, and are even useful in highlighting more qualitative results, like brand loyalty and emotional connection.
