I’ve never been one to announce my New Year’s resolutions, but this year is different. This year I resolve to abolish the whole idea of New Year’s Resolution in favor of “Seeking a Higher Algorithm.” Let’s face it, there is an algorithm for everybody and everything, making us all increasingly predictable. As a marketer I am a contributor to this revolution via the data-driven marketing practice known as “Personalization.” In this week’s Sunday Business section of The New York Times, I was reminded of personalization that targets… me, which I have to admit I found a little irksome.
While marketers have come to recognize the power of content marketing and the need for it to be strategic, web visitors and social media users have begun to wonder what to do with so much content. So how can marketers get the attention of people who are becoming saturated with so much relevant content?
RainCastle is pleased to be working with Jim Stengel, former Global Marketing Officer of Procter & Gamble, and an industry leader in the fields of Marketing, Brand and Business.
Infographics are taking over the earth! At least it seems that way. There has been an explosion of infographics on the web — in both B2C and B2B — literally illustrating that a picture is indeed worth a thousand words. But before we get into what makes a good one, let’s define what an infographic is and why they have reached the tipping point.
It’s 2013 – do you know where your marketing is? The thought should scare you, a bit. Or at least scare you into action. Chances are, your prospects are online, and if they’re not, they will be soon. In the meantime, there are still people online talking about your brand, services, successes, and shortcomings. Why risk your reputation by ignoring this community or by alienating them with outdated marketing techniques?
In the ever-expanding world of internet marketing, data is becoming increasingly available and valuable. Analytics are the benchmark of good reporting and proof of that ever-pesky ROI, and are even useful in highlighting more qualitative results, like brand loyalty and emotional connection.
Leading technology companies today face one undeniable marketing fact that many other industries can conveniently ignore for the time being: in order to highlight your technology as the best in the field, you must have a substantial online marketing presence.
We like to say that your website is a living, growing thing; it’s not static, but rather constantly changing. Many people believe that maintaining a website is a lot of unnecessary work, so we’ve brainstormed six quick ways to revitalize your website that will improve your design, marketing, and visitor engagement.
The Wall Street Journal broke the news on Wednesday that automobile giant General Motors has decided to discontinue its Facebook advertising efforts, which previously accounted for $10 million of its $1.8 billion ad spending.