Diving Into Responsive Design: What are the main challenges?
The Critical Path of Website Content
As we enter our seventeenth year of designing and developing websites, there are very few clients that aren’t on at least their third generation websites.And with the average website needing a refresh after three years, our clients’ websites are accumulating lots of content. From an SEO perspective a lot of content can be good, from a user experience angle it can become a problem. To make it easier upgrading websites with a growing body of content, we engage our clients in a collaborative process we call “Website Triage.”
Every Web Project is a Branding Project
Well, almost. Regardless of the fact that we provide integrated services, often when a client comes to us for a website, they are not thinking about branding, yet it is often the issue that will make or break the website. Branding is often considered more of a consumer concern or maybe just an expensive “nice-to- have.” Of the six key components of a website development project — Content, Information Architecture, Search, Design, Interactivity and Programming — “content” is nearly always the chief area of focus, where the most time is expended and where differing opinions can affect outcomes and timing.
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