Improving User Experience through Digital Storytelling

In a previous post, Three Cases of Websites Using Modern design Techniques, I touched upon some of the exciting new design techniques — that have become available on the web—which are beginning to change the face of the modern website. Digging down a level, these design techniques exist to serve your company’s need to tell your brand story. The speed at which business is being done and the amount of noise you must cut through have elevated the need for distinctive, on-brand digital storytelling.

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Steve Jobs’ Legacy: Phase 1, Flash Finale

flash icon“Adobe Bows in Office Feud,” so reads the headline of the front page article in today’s Wall Street Journal in the Marketplace section. The gist is that Adobe will no longer attempt to push Flash for browsers that come with smart phones and tablet computers and will increase its support of HTML5.

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The Steve Jobs Effect” on B2B Web Design”

ipadOther than revolutionizing the technology, telecommunications and music industries, not to mention global culture, Steve Jobs is having a decisive impact on the world of B2B web design.

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What Bad Restaurant Websites Can Teach Us

anti_flash_(4)I read this very entertaining and scathing article in the Globe today  about the current state of restaurant websites. It is worth a read.

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5 Points for Determining the Price for a New B2B Website

In — what we’re all hoping are — these post-recession days, we’re happy to be seeing a lot of activity from companies wanting to remake their long dormant websites. When I get to the point in the conversation in which I ask about the investment they wish to make, the answer is often gray. The subtext is that they will let the market dictate price. Following are 5 points I recommend companies gain some certainty around, prior to speaking with potential web design and development partners. Being clear on these points will help avoid ambiguity and aid in identifying the best firm for the job, which may or may not be the low price option.

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The 7 Characteristics of a Differentiated Website

Apples and orangesI separate the experience of creating “a website that differentiates” from creating a website. In 2009, anyone can create a website. Surprisingly few can create a differentiated website. What are the characteristics that make a website differentiated?

Brand strategy – brand strategy or positioning are fancy terms for professional differentiation. Listen to your customers, incorporate that intelligence into your own language and practice, share the kool-aid with your organization and feel great about being able to explain what you do with confidence while riding the elevator and talking to an impatient prospect. The website will come so much easier and faster when the brand is right.

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