Why Your Brand Messaging Might Not be Working on Your Web Site
Well, almost. Regardless of the fact that we provide integrated services, often when a client comes to us for a website, they are not thinking about branding, yet it is often the issue that will make or break the website. Branding is often considered more of a consumer concern or maybe just an expensive “nice-to- have.” Of the six key components of a website development project — Content, Information Architecture, Search, Design, Interactivity and Programming — “content” is nearly always the chief area of focus, where the most time is expended and where differing opinions can affect outcomes and timing.
In our many Web engagements clients often question whether they need an outside writer on the project. The reason for rumination is usually either related to budget or whether internal resources have the time to get the job done. From experience I believe that hiring an outside writer is necessary and often mandatory. Here are five reasons to consider: