Improving User Experience through Digital Storytelling

In a previous post, Three Cases of Websites Using Modern design Techniques, I touched upon some of the exciting new design techniques — that have become available on the web—which are beginning to change the face of the modern website. Digging down a level, these design techniques exist to serve your company’s need to tell your brand story. The speed at which business is being done and the amount of noise you must cut through have elevated the need for distinctive, on-brand digital storytelling.

March 11, 2013/by Garrett Dandreo

Three Cases of Websites Using Modern Design Techniques

As visual storytellers, we are always looking out for exciting new online tools and techniques to build strong digital brands. Up until fairly recently, for the most part, websites have guided users down the navigational path using the “page paradigm.” On a typical site, one is met with a top navigation, and dropdown menus that when clicked transport you to an internal page that has the limited content predefined by the information architecture. This has been fine overall and we’ve built and continue to build many successful websites using this approach.

January 22, 2013/by Garrett Dandreo

Brand Positioning and Messaging Demystified

We do a lot of work for clients in the technology and sciences fields and are continually amazed by the endless acronyms that seem so routine in these fields, but for a relative outsider can sometimes feel daunting. Working with such a client recently on a branding project, I was reminded that the branding work we do is just as full of industry insider terms that can be confusing or seem arcane. This is especially true because even branding experts sometimes play fast and loose with the terminology.

August 8, 2012/by Garrett Dandreo

3 Steps to Building Brand Loyalty Using Social Media

There’s still concern in the B2B community about just how important social media is in creating and sustaining relationships with partners and clients. But when it comes to building brand loyalty online, social media is the most beneficial tool available.

June 14, 2012/by Garrett Dandreo

This is the Era of Brand (Loyalty)

blog brand In my last blogpost, I talked about this being the Era of Design. I made the statement, “great design is about inventing and sustaining a vision.” I think that statement actually begins to describe the role of a brand more than design. Great design is about elegantly solving a particular problem, be it creative, technical or business in nature.

June 7, 2012/by Garrett Dandreo

Happy Thanksgiving from RainCastle and the HubSpot Unicorn

The holidays are a great time to re-connect with customers and reinforce professional and personal relationships for your brand. One of the best ways to do this is by sending a holiday card or holiday-themed newsletter that celebrates the time of year, offers content or exclusive promotions, or just offers a laugh.

November 23, 2011/by Garrett Dandreo

Top 5 Things We Learned at HUGS 2011

This past Friday RainCastle attended the HubSpot User Group Summit to advance our HubSpot skills and learn more about what the future of Inbound marketing holds.

September 26, 2011/by Garrett Dandreo

Why 1/3 of Marketers Are Unhappy With Their Web Site Design

Unhappy Marketers diagram A website redesign is a serious undertaking for any business, and as I discussed in a previous post on the web as an catalyst for better marketing practices, in many instances it forces the client to re-evaluate their brand strategy and marketing.

July 22, 2011/by Garrett Dandreo

Copywriting for the Web Part 2: Five Great Examples of Writing for the Web

Now that we’ve examined the “three Cs” – be clear, concise, and compelling – it is easy to see where they come into play when writing web content. But good content also needs to be styled, in form and function.

July 18, 2011/by Garrett Dandreo

What Your Font Says About You: The Serif vs. Sans Serif Debate

According to a Six Revisions article published last fall, 60% of websites use sans-serif typefaces for headlines, the most popular being Arial, Helvetica, and Verdana.

June 30, 2011/by Garrett Dandreo

Improving User Experience through Digital Storytelling

Three Cases of Websites Using Modern Design Techniques

Brand Positioning and Messaging Demystified

This is the Era of Brand (Loyalty)

Happy Thanksgiving from RainCastle and the HubSpot Unicorn

Why 1/3 of Marketers Are Unhappy With Their Web Site Design

Copywriting for the Web Part 2: Five Great Examples of Writing for the Web

What Your Font Says About You: The Serif vs. Sans Serif Debate

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